Created by agency We Are Pi in Amsterdam, the Dance Party app is designed to be used anywhere you feel like dancing, from at home to in a club.
Every move you make will then unlock rewards including festival tickets and VIP access. Plus for every 100 steps, Desperados will donate €1 to the Stonewall and Women in Music charities in a bid to make dancefloors safer and more accessible (this new initiative is a follow up to the brand's previous campaign, Rave To Save, which raised money for the same charities).
The gamified aspect of the app is encouraged via its bold typography, which is designed to "dance with you" according to the agency. Animated type is applied to all key moments in the app, including winning a reward and the step counter, which mimics a dancing motion. The type features vibrant, changing colours against a black backdrop, which "hint at nightclub lights on the dancefloor".

Credits:
Agency: We Are Pi
Design: We Are Pi
App Build: Robot Kittens
Activation: Jack Morton Worldwide
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