 | batchelorl Nov 28 | Founded in 2007, the music streaming platform Deezer has often been in the shadows of its main competitor Spotify. But with users in over 180 countries and almost 10 million subscribers, recently the platform has shifted towards a new brand purpose, defined as 'Deezer helps you be and belong'. With that comes a new identity rooted in their belief that 'Music is the beating heart of life'. Bringing in design studio Koto to help, at the heart of the rebrand is a fresh logo that symbolises a beating heart. The logo aims to capture Deezer's essence and draws from a few core ideas: love and passion for music, and instilling a sense of belonging in the Deezer experience. The logo has also been set in motion and pulsates to echo rhythms and beats. Beyond the logo, Koto has adopted a motion-first approach with the rest of the design system further building on the beats element as well as playfully tapping into the rhythmic pulse of music. The beats take various forms to create dynamic patterns and graphic elements to help bring the identity to life. This offers Deezer flexibility by using these beats as illustrative elements, sound expressions, or container shapes for brand imagery. | | | |  | You can also reply to this email to leave a comment. | | | | |
No comments:
Post a Comment