The main drawback of the huge, and constantly increasing, supply of content is the stagnant amount of attention. There's too much content to consume and a finite number of readers with limited brain processing power.

Of course, there's the fact that the most lucrative niches are dominated by popular content creators, authorities in their fields backed up by the social proof of having hundreds of thousands of followers and subscribers.

What is a beginner to do about all this?

Create quality content? Yes. It's a topic we've covered in previous tutorials and guides. Brand themselves in a way that attracts potential readers? Likewise, yes, and it's another topic we've discussed previously.

But at the same time, if content is king, then surely distribution is one of its top advisors.

If reaching as many people as possible, distributing your content across a number of different platforms is essential to you building a tribe of loyal fans.

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