Operating a successful roofing business requires a steady stream of jobs. Your business can grow best when you have a list of satisfied clients who are willing to provide references along with others who realize they need their roof to be repaired or replaced. Here are some tips to help you maximize your company's sales potential.
Train Your Sales Force
Whether you hire employees to specifically handle sales or equip your roofing team with sales skills, it's important to proactively find new customers. Don't wait for someone with a roof problem to find you. Set up roofing sales training for the members of your staff who are responsible for soliciting new customers. They can learn to target your market area, communicate effectively with the local population demographic, and become familiar with your company's products and services to answer potential questions. Determining the best approach for your market area can make a huge difference in successful sales.
Distribute Sales Materials
You don't have to pay a fortune for quality print work or digital marketing strategies. Use a computer app to build a simple brochure or a one-page flyer with essential information about your business. Add a logo to your email signature. Set up a webpage with helpful information that will attract prospective customers. Spread the word electronically and in print to tell the community about your company's employee expertise and quality products.
Build Your Brand
To compete with other roofing companies, make yours stand apart. Design a catchy slogan and company stationery that people will remember. Use a readable font, colorful images, and bullet-point details to help viewers quickly skim the information to learn about your business. Include your logo and slogan on all your public materials so that the public will easily identify your company as distinctive from the others.
Update Your Website
Keep your company website updated weekly or monthly for cutting-edge deals with upcoming sales, new products, and customer reviews. Add a short blog post each week about upcoming seasonal weather that could impact people's roofs. Encourage them to contact your office for a free estimate if their homes sustain damage from springtime windiness, summer's baking heat, autumn's drenching rain, and winter's ice and snow. Invite questions that can be readily answered for other readers' benefit. Offer an occasional discount on supplemental services like gutters or downspouts.
Make sales the center of business to continually bring in new customers. Remind staff to be pleasant, helpful, and courteous in every interaction.
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