Everything you write, from a tweet to a 10,000-word essay, needs to pass the 4 Cs:

Is it clear?

Is it concise?

Is it compelling?

Is it credible?

As far as unconventional content creation formulas go, the 4C's acts more like a series of content creation principles, but it does provide one with a basic framework for writing articles that genuinely benefit the reader, especially since your article has to be "credible."

And I believe this is the keyword for this formula...